Apart from creating an online exchange for the electrical engineering industry, the Elektraworld consortium plans to power the industry players with technology which includes a complete suite of e-market, ASP and value added Internet and e-commerce applications. "We are hoping that the key industry players employ our solutions so that the others follow suit" says Natrajan. Elektraworld plans to extend applications which will enable the industry to conduct e-procurement, e-distribution and e-customer care. These applications will befrom the ASP platform of BconnectB. "Our goal is to reduce the cost of business to business transactions in the industry by 15 per cent through a combination of disintermediation and aggregation of the procurement functions" says Nohria.

BConnectB will provide the members of the consortium access to all its hosted applications mainly SupplierConnect, DistributorConnect and CustomerConnect on a pay per use basis. "The electrical engineering industry is worth about Rs 50,000 crore today of which the top six or seven players account for about Rs 25,000 crore" says Natrajan, "the way I look at it, if these players become part of the consortium and use our technology we will have addressed 50 per cent of the market", he explains.