The FMCG sector is a cornerstone of the Indian economy. This sector can drive growth, enhance quality of life, create jobs and support penetration of technology. A vibrant FMCG sector can boost agricultural produce and exports. It can contribute to the exchequer significantly, disperse technology across the value chain and usher in product innovations. These innovations can improve Indian health standards.
So, strategies should be worked out for increasing consumption per head. The government should grant merit tax status at the central level to higher value-added FMCGs and allow free inflows of foreign investments and technology.
The agricultural supply chain needs to be consolidated. Sector-friendly regulations should be put in place to enable FMCG companies source agricultural produce with ease. Such regulations should be supported by government-sponsored efforts to forge fruitful partnerships for networking rural markets. This is one sure way of achieving national connectivity.