Astra's easy drive
The new campaign for Astra 2000, created by Trikaya Grey, New Delhi, focuses on the experiences of comfort within the Astra through torture test. The TVC has visualised the Astra 2000 overtaking a rally car on rough terrain while the passenger inside the car remains fast asleep and oblivious to all that is happening around. The idea is to show that if you are a driver the Astra 2000 effortlessly provides power and performance, if you are a passenger the Astra 2000 does not let you feel the conditions outside the car-be it terrain or weather.Fena pushes levers
In a bid to increase its marketshare in the competitive detergent market, the Delhi-based Fena has roped in Johnny Lever as its brand ambassador for the Fena detergent cake. Lever now features in the new ad blitz for the Fena Detergent Cake currently on air. In both the film and the below- the-line campaign, Lever, in his own inimitable way, endorses Fena saying `Lever Bhai ka kehna, Fena hi Lena'.
Samsung in sync
Mudra's 5-ad print campaign for Samsung's SyncMaster monitors, seeks to create distinct `identities' for the range through professional utility and introduce the umbrella range of models under the philosophy of `See Further'. The objective: To entrench the SyncMaster range of monitors in the mind of premium-end potential monitor buyers as well as those planning to upgrade their equipment. The proposition: With SyncMaster you can truly `See Further'.
Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.