Company sources said that Coca Cola is going great guns with its onlinepromotional campaigns with two major dotcoms -- Hungama and Satyamonline. "Andthe unique feature of this activity is that online campaigns end with anon-the-ground event," sources said.

Statistics available with the company stated that in February 2000 Coca ColaEnjoy Zone at www.hungama.com recorded 8,00,280 page views and next month itwent up to 8,60,000. Out of these 8.60 lakh viewers, around 53,200participated in different games that were offered.

"The success during April is tremendous. The number of page viewers went upby an unbelievable 115.55 per cent over the previous month to end at18,53,707 and number of participants were 79,2000," sources added.

At cocacola@satyamonline.com, Coke's relationship with the cine sensationHrithik Roshan is also attracting a huge number of viewers. Within the firstweek of going live, the number of individual user sessions registered was12,002 and the total number of Web page requests made on the Coke site was82,954. "However, the most visited sections are `Date with Hrithik' and`Hrithik Framed'," sources added.

About a year back Coca Cola selected and joined hands with Hungama.combecause it had channels which were of immense interest to the soft drinkgiant and its target audience. Incidentally, Outlook MDRA Poll 2000 selectedhungama.com as the India's best entertainment Website.

The Coca Cola Enjoy Zone at Hungama.com has the following sections: homepage, Coca-Cola Bollywood Hungama, Coca-Cola Gaming Zone, Cricket Ho Jaaye,Pyaar Ho Jaaye, Coke events, downloads and Coca-Cola scoreboard.

The Bollywood section earlier existed as a separate portal but has beenrecently taken into Enjoy Zone and it contains trivia questions on India'scine world. The question changes every hour and it contains prizes for everyhour too.

"During February and March this year a special contest called Kaho Na PyaarHai witnessed over 5,000 participants and the successful ones won musiccassettes, posters and movie tickets," sources said.

A similar contest was also arranged at the Cricket Ho Jaaye section for onemonth as a run to the Coca-Cola Cup held in Sharjah during late March. ThePyaar Ho Jaaye section includes e-greetings, songs, chat, Mr & Mrs Right,the love wall and `message in the bottle'. "This section was a major hitduring the Valentine's Day promotion," sources said.

A unique feature of Coca Cola's association with Hungama.com is the factthat online promotions lead up to on-the-ground events. An example of ahugely successful on-ground promotion was the April month-longcybercafe promotion in Delhi, Calcutta and Pune.

"The consumers received a Sip-n-Surf card at certain retail outlets afterconsuming a fountain Coke, which they could redeem for half an hour of freeInternet surfing at cybercafes participating in the promotion," sourcesadded.