The company proposes to market the packages using e-success partners in India. It had already identified six such partners in Hyderabad and Mumbai, Reddy said. Recently, ITEL has reorganised its business module focusing in three areas: ERP solutions, e-solutions including B2B, B2C and CRM solutions. While formally launching the product OpenShop representative Christine Karst said OpenShop technology would enable an easy integration of e-Business solutions into existing IT systems.

The customer need not invest in the application software. The e-success partners with the active support of the country distributor are expected to sell the modular product range and implement e-business applications, she added. While explaining the OpenShop Hosting, a multi-vendor system which is aimed at Internet Service Providers and Portal-site operators, Christine said the new version 5.0 had been upgraded to include the auction module. Online auction would thus provide an additional sales channel to the Web shop operator enhancing the profitability, she added.