Wintech Computers hikes adspend by 70% to Rs 42 cr
In a major move, Wintech Computers, the IT education and training institute has hiked its advertising budget by more than 70%. While the company earmarked a budget of Rs 12 crore in 1999-2000, it increased it to Rs 42 crore in 2000-2001.

Gruesome ads help firms to grab the eyes of readers
Advertisers are pushing the threshold for pain. A spate of new ads, many using computer-generated images, present pictures of things done to human flesh that are discomforting, if not grotesque -- and yet really aren't meant solely to be sensational.

Pizza Corner to lure kids with club, badge, comic and credit card
Pizza Corner is launching a slew of promotions targeted at children in its outlets across the country. The pizza-chain will soon have its mascot Zzapi Nercor (an anagram for Pizza Corner) `live' to welcome and entertain its young guests in the 20 outlets.


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