Enjoy a more orangy Fanta
This summer, the taste of Fanta has been enhanced, giving it a richer orangy flavour. This is part of a larger aggressive integrated marketing strategy for brand Fanta launched by Coca-Cola India. Continuing to build on the `fun' association, an element of `boldness' has been added.The advertising targets early teenagers and uses their normal-day occasion to show how Fanta is the friend that provokes and enhances the momentof fun. Along with advertising, outdoor and point-of-sale merchandising, the company is also implementing below-the-line localised regional initiatives across the country.
Premium glassware from Borosil
Borosil International, a division of Borosil Glass Works Ltd, has joined hands with Europe's Bormioli Rocco, to launch a premium tableware glass collection this month.
The Bormioli Rocco range is being introduced in India in two categories. The household range includes a wide range of 75 masterpieces and the professional range offers more than 138 exquisite glassware.
The range is competitively priced at Rs 165-Rs 800 for a set of six in the tumbler and stemware range; the 18-piece pack between Rs 500 and Rs 2,000 and the ice cream and dessert bowls between Rs 350 and Rs750 for a set of six.
This collection will be available across the country in more than 3,400 outlets through more than 50 distributors.
Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.