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Mega gameshow from Vijay TV 

Nitya Varadarajan  
Chennai, May 4: Vijay TV is introducing a mega game show from May 15, called iVijay Lakshathipathir. This game seeks to make a family richer by Rs 1 lakh everyday-the biggest prize money to be offered by any regional channel so far.Addressing a media conference here in Chennai, CEO of Vijay TV Rohit Adya said the game show would be totally sponsored. The presenting sponsor for the day would host the prize money gift. Other co-sponsors would be Reliance, Perfetti and Pepsi.

Vijay TV has tied up with Star TV which would help in utilising the latter's distribution network across the country, specifically targeted at the Tamil community. The channel is also going digital from August 2000, and would be using Star's transponder to beam quality pictures. The show would take team members through a hazardous journey of slippery rocks, waterfalls, quicksand, rope ladders and sand pits in a mammoth set- a handiwork of Thotta Tharani known for imaginative sets in the tinsel world.

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