BPL Telecom to promote Oyeindia.com in a hip way
On the face of it, the BPL Telecom-promoted Oyeindia internetwork Ltd's Website, Oyeindia.com can be passed off as any other dot.com clamouring for attention of 16-24 year old netizens, except maybe for the aspirations of the promoters.

Microsoft puts a friendly face on its name in new campaign
Get ready for Microsoft's new soft sell. At a time when the software giant is under fire in its long-running anti-trust battle, Microsoft Corp. is undertaking what executives there call one of the most significant overhauls of its advertising approach in its 25-year history.

Cadbury takes stock of bitter chocolate reality
Cadbury India managing director Rajeev Bakshi is a worried man. No, he is not worried about the company's topline and bottomline growth, which has improved over last year as per expectations, and in difficult market conditions.


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