More mystical manna: Netizens will also be able to tune in to vedic chanting taking place in an ashram, get the latest on astrology, learn meditation, and practise yogic asanas. The site is not restricted to Hindu deities but also encompasses mosques, Jain temples, churches.The money for the service (roughly around 50 cents, depending on the puja) is paid online or through local cheques. Tatia has arranged with banks for credit card payments-he has also tied up a host of temple trustees with commission charges, for helping to propagate the name and fame of the temple/institution.

In short, the total gamut of Indian culture is available on the Web. Most of the material, mantras and tantras (1.5 lakh pages) can be accessed free in text, graphics and video clips. Tatia will get its revenue from advertisements, puja commission, and commission in providing end to end travel arrangements for tourists who get interested in India after visiting the site.

SP Bharat Tatia, a director with Tatia told The Financial Express that a soft launch of the site had already taken place, but an official launch was slated two weeks down the line when the site will be ready for B2C commerce.

Tatia has tied up with a number of vendors selling ayurvedic/herbal products on the Net, too. These products, Tatia claims will be made to international specifications.

While the promoters have spent more than Rs 1.5 crore in preparation for the site, an investment of Rs 50 crore is being aimed for the project infrastructure bandwidth, servers et al.

The company is planning to go for private placement of equity or venture capital funds. The vortal is expected to attract more than 50 million hits within the first quarter of launch.

Tatia is also setting up an e-millionaires club in Bangalore for which 200 acres of land has already been acquired. This club would expound on the same themes of peace, harmony, culture etc, but for a heavier price.