Paris, April 10: Paris -- Europe's Internet travel market is turning its attention to the neglected, but enticingly lucrative, business-to-business sector, especially the small-to-midsize segment.Companies such as Expedia Inc, Travelocity.com Inc and Lastminute.com Plc have long captured headlines with their lowest-fare promises for leisure travelers, but business travelers offer a higher yield for companies that cater to them. "Leisure travelers will spend time to save money, but business travelers will spend money to save time," says Bill McFarlane, managing director of the UK's travelstore.com Ltd, a site (www.travelstore.com) focused on Europe's small-to-midsize enterprises, or SMEs.
But online tools for business travel in general are hard to find. And SMEs in particular need help because these smaller companies often don't have the resources to hire a dedicated travel manager. "You have hundreds of sites for leisure travelers," says Nils Christian Foss, president and CEO of Copenhagen's Travis AS, which resells GetThere.com Inc.'s travel products on its site (www.travis.de) to corporate customers in the Nordic countries. "But the SMEs -- they are definitely lacking tools."
-- The Wall Street Journal
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