The brick and mortar offices will have employees doing the job of collecting relevant papers (physically) for processing from the customer and delivering the final loan to the customer at his residence. Speaking to the Financial Express, founder member of Loansearchindia.com Pvt Ltd BK Vishwanathan said that establishing a distribution network was important in the company's scheme of action - which was to offer end-to-end solution to the customer by being a `vendor neutral loan scout'. Initially there will be two offices - one at Mumbai and the next one possibly at Pune. After its teething problems get sorted out the company aims to set up offices at Chennai, Bangalore, Hyderabad, Delhi and Ahmedabad.

The network of offices would be increased geographically with demand. While the Web will offer the customer a lot of educational information on loans/lenders available in a particular city, he will also get the tools to decide as to which loan would be most suitable for him in a given city for a given product. The customer would then have to fill in one simple application on the Web. Apnalo an also offers an alternative choice of lender. The rest is taken care by the portal, which naturally goes back to its distribution network for end results. The physical infrastructure would be necessary for two reasons - to facilitate the consumer at one end, and to interact with the lenders who are not networked at the other.

Loansearchindia is using a technology sourced from Emphasis (headquartered in the Silicon Valley but having large operations in Mumbai). The architecture of the site is open-ended to facilitate linking with lenders after they get networked. While the Internet will impel lenders getting networkedin the near future, Apnaloan will kickstart the process physically to get brand recognition. While guidance on different types of loans is being offered in the retail segment, consumer goods loans would be activated later. This will be done when people would not mind buying goods off the web. Loansearchindia is anticipating a total expenditure of Rs 15 crore for the first 18 months of operations, which includes brand building expenses.

The break-even without taking into account brand expenses was expected to come in the second year. Revenues will be mostly from transaction charges collected from lenders. About 6,000 transactions are expected in the first year.