Lotus - a brand of herbal cosmetics manufactured and marketed by Lotus Herbals - comprises a whole range of skin care and hair care products. It has not only marked its presence in India, but is also being exported to parts of Europe, America, Asia and Africa.

The company entered into a tie-up with jaldi.com to sell the Lotus range on the Net three months ago. ``We have achieved sales of about Rs 5 lakh on Lotus products sold on the Net in India, in the last three months,'' Lotus Herbals founder and managing director Kamal Passi said.

The company now plans to repeat this initiative in the US market through a tie-up with asiaget.com, said Passi. At the same time, Passi expects the growth of Lotus sale on the Net in the Indian market to intensify in the coming months.

Lotus is being manufactured at a plant in Noida near Delhi, which has a capacity to produce three tonne units per month. About 60 per cent of the produce is being exported, while the balance is retailed in India. The brand commands total sales of Rs 6 crore in the domestic market.

Priced between Rs 140 to Rs 210, the range falls in the premium segment of the market. Passi said that Lotus commands a market share of about 10 per cent in the herbal cosmetics market where other players include Shehnaz and Biotique. The total market size is estimated to be Rs 80-90 crore.The company has rolled out the premium range only in select retail outlets in Mumbai, such as Shoppers' Stop and Asiatic. Currently, the Lotus range consists of 42 products. A new sub-brand called Safe-Sun under Lotus has also been launched for sun-care products.