Says AG Krishnamurthy, chairman & managing director, Mudra Communications: ``We bagged these new accounts in the last few weeks. The new business gains account for over Rs 30 crore. We expect to close the current year with annual billings of Rs 550 crore.'' Krishnamurthy attributes the success of his agency to its relevant communication strategy and in-depth understanding of issues. ``Our mission is to offer original and impactful solutions and not just ads which win awards. We have lined up exciting new plans for the coming year,'' adds Krishnamurthy.

Acccording to Krishnamurthy, Mudra has immediate plans to strengthen its interactive division `Mudra Interactive', which was set up in 1998.``Our interactive division is already a significant player in online advertising.

In a bid to offer integrated marketing solutions to our clients, we will now focus on this new media,'' informs Krishnamurthy. As part of the DDB Digital Worldwide Network, Mudra Interactive now has access to the latest in the global interactive markets, says Vikas Tandon, business head, Mudra Interactive. ``Our objective is to provide innovative solutions and strategic guidance to our clients. Creating a Website is not the end but just one of the means to develop effective interactive marketing programmes, ''adds Tandon.

The services offered by Mudra Interactive include: Website development, online advertising, media planning, direct marketing, e-commerce and new media production.

Ranked as the fourth leading advertising agency in India (A&M Agency Report), Mudra currently handles big accounts like Hindustan Motors, Godrej Agrovet, TI Cycles India, Blow Plast, Voltas (Allwyn/furniture), Duroflex, to name a few.