Gestetner India hunts for new brand identity
Gestetner plans to exploit the jobbers market, portal companies and cyber cafes to develop a new identity for Gestetner products.

Usha refurbishes Net operations for appliances and furniture range
After two years of planning and an investment of over Rs 50 lakh, Usha Shriram is consolidating its e-commerce network for its Lexus brand of appliances and furniture under a new Website: ushaworld.com.

Pim Pom -- Joyco to push branded lollipop market with new launch
Joyco India Ltd., the wholly-owned subsidiary of the Joyco Group of Spain, expects to notch up about Rs 50 crore sales from its latest offering -- a lollipop under the brand name Pim Pom.


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  Railways turns market-savvy -- Contests on requisition forms
  Pond's comes up smelling of roses on International Women's Day
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