While low cost chip developed by the Indian arm relatively is already being used for audio applications (by companies like Denon), the company's Indian facility has developed a new design for video phone applications. In this genre, one chip was recently introduced into the market. But a new one with three times the speed is to be introduced this summer, again to be used in high speed applications for video imaging and audio.

Speaking to The Financial Express Analog general manager (software and systems technology division) Mikhael Haider said that these chips, though designed and developed in India, would however be commercial produced in Taiwan, as there were no good manufacturing facilities here. ``We are in India to develop software and provide solutions,'' he said.

Analog also undertakes marketing efforts on behalf of companies they have tied up with. For instance, Analog is the licensee for corDect WLL technology developed by IIT-Midas Communications in Chennai.

The company provided its chips for the product development and part-funded the project. In turn, the technology is licensed or sold to overseas/Indian players with its good market reach. Analog helped the technology make inroads in Tunisia and China.

It also tied up with Accord Software in Bangalore. The latter has designed a core software for global positioning of satellites (GPS) technology. The uniqueness about this software was its encapsulation in soft form (digital signal processing) rather than being hardwired as was the practice.