Says Rajendra Jadhav, director, Jadoonet.com `` We have received anencouraging response from Mumbaikars. With in a short span of time, we havebagged booking orders for over 15,000 sets- 12,000 from corporates and 3,000from retail counters.''Priced at Rs 4900, the product is positioned as auser- friendly internet appliance that brings the magic of the Web totelevison screens. To create awareness for the product, the company hasearmarked an ad budget of Rs 5 crore. According to Sushil Jiwarajka,director, Jadoonet.com, the company will go for a national launch in April2000.`` We will be targeting 10 major towns across the country. Our missionis to sell 5 lakh sets in two years time,''adds Jiwarajka.

As part of its marketing strategy, the company has displayed the product at15 select consumer electronics showrooms in Mumbai.`` Our strategy involvesprimarily educating the consumers about the new product and its concept. So,we demonstrate the versatility of the product at these showrooms,''explainsJiwarajka.

For effective demonstration, the company has selected over 25 students fromleading computer institutes like NIIT and Aptech in Mumbai. ``Our mission isto take the product to the masses. So, we chose the best brains to do thejob,'' informs Jhadav. As part of its outdoor media campaign, the companyhas plans to put up huge hoardings at principal locations across Mumbai onMarch 1,2000.

In a bid to create awareness for the new product, the company had recentlylaunched a print campaign in leading dalilies in Mumbai.``Jadoonet.com , thedot com in every home,''reads the tagline of the print campaign, that wasdesigned by Lintas India Limited.

The company has no plans to launch a television campaign as of now. However,it has plans to display banners at popular Websites in the near future. ``Targeting NRIs, we will launch web promotions by tying up with popularsites. The theme will be to highlight the `connecting factor' of theproduct,'' explains Jiwarika. As fot its future plans, the company will belaunching two variants of the product very soon.``To add value to your TVviewing, we will introduce Tv centric models. Also, we will unveil PC-centric models to woo computer buffs,'' announces Jiwarajka.