A brand for all seasons, segments -- Nivea going in for major image revamp
JL Morison is going in for a major change of image for its flagship brand Nivea. The Rs 33 crore company is working in tandem with advertising agency TBWA Anthem on a two-pronged approach: to change the

A new positioning for Smirnoff -- From pure thrill to pure perfection
In line with its global re-positioning initiative for vodka brand Smirnoff, United Distillers & Vinters (UDV) is launching a new packaging and communication plan in the domestic market.

Gili targeting UAE market
Gili, the readymade branded jewellery from Gitanjali Jewels, is all set to go international by the end of the month. For this it has tied up with one of the largest chains of branded jewellery stores called Damas in the United Arab Emirates.


  Contract-PwC tie up for e-services
  E-biz will fuel need for high-end data-warehousing solutions
  Crocodile to launch Cartelo range of shirts
  Market place