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Geojit Securities plans Net trading, financial supermarket on the Web 

KP Sethunath  
KOCHI, FEBRUARY 4: Geojit Securities Ltd, the Kochi-based financial broking firm that put the Indian capital market on the World Wide Web by ushering in Internet trading in the country, is gearing up to launch a comprehensive financial supermarket on the Net. The company will offer the complete range of financial products on its website as and when the Securities and Exchange Board of India permits, Geojit Securities Ltd CJ George told news persons here.

The company will soon offer products like mutual funds, insurance policies, initial public offerings, stock derivatives and other financial service products to the customers through the Net.

"Geojit is already having a well-established data bank on securities trading and this could be extended to other financial services products", George said.

Kochi-based Geojit is looking at the large number of Non Resident Indians as its customers to the Net trading, which it has launched in Mumbai recently. In the first six months, the company is going to concentrate on NRI customers for promoting its Net trading, George said. According to George, the existing facilities in the domestic market is not conducive for Net trading.

"In terms of bandwidth, speed and Internet connectivity, Indian situation is far inferior to the situation abroad" George said. The NRI customers are also experienced in Internet trading, he added.

At present, Geojit is having 5,000 NRI customers. The company hopes to have a daily turnover of Rs-5 crore through its Net trading in the next six months, he added.

Meanwhile, Geojit is all set to enter into a tie-up with HDFC Bank for providing an interface for Internet trading. "The company had completed two rounds of negotiations with HDFC and we hope to reach an agreement soon", he said.

George said the company will remove the present stipulation of a customer depositing Rs 3 lakh as margin money for Internet trading with the finalisation of its agreement with HDFC bank.

The company has also devised a major scheme to set up investor service centres throughout the country and abroad for serving its clients. According to George, turnover of Indian stock exchanges is set to witness a substantial increase with the introduction of Net trading. According to him, the current daily turnover of Rs 15,000 crore is likely to go up to Rs 100,000 crore per day in the next two to three years with the introduction of Net trading.

He also said brokerage charges based on total value will also change with the introduction of Net trading. The company also offers the facility of real-time valuation of the portfolios to its customers. This is in addition to the 'alert system', according to which a customer will be able to plan the future of his portfolio.

He said the company has already chalked out plans to introduce derivative trading. "Everything is in place for the introduction of derivative trading and we are waiting for the formal clearance from the Securities and Exchange Board of India" he said.

Geojit Securities Ltd, a joint venture with the Kerala State Industrial Development Corporation, is one of the leading retail share broking firm with 40 branches in as many cities.

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