Voltas takes up the Challenge to make a comeback
After spending two painstaking years on the comeback trail, Voltas Limited is finally preparing for the Big Push. On the back of initiatives the company is hoping to regain the market leadership position it had lost to US based Carrier Aircon Limited in the room air-conditioner (RAC) segment in the early '90s.

LML feels the pulse of the mobike customer
It's not good to say thank you and not mean it, but what's even worse is to mean it and not say it.'' This is LML executive director (marketing and sales) J Bakshi's mantra for his officials and dealers as LML makes customer-focus the centerstage of its strategy to enter the motorcycle segment.

For start-up OnMoney, Super Bowl was about a 30-second commercial
Stamford, Conn. -- Vincent Passione spent six months and $2 million waiting for 30 seconds in the fourth quarter of Super Bowl XXXIV.


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