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Buy Servo off the web
JANUARY 31: Mudra Interactive has developed a promotional campaign-to relaunch Servo, a premium automotive oil brand of Indian Oil Corporation-on the Internet. The campaign, besides providing an entertainment value, to browsers through an innovative cyberspace game at www.iocl.com/servocare, subliminally communicates to the browser the inherent brand values of Servo. The site also hosts a contest with exciting prizes to be won.Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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