Cartoon Network ties up with Mattel for Super Size Cinema
As part of its market expansion thrust in the Indian market, Mattel Toys (India) Ltd has tied up with Cartoon Network for a promotional licensing arrangement for the channel's forthcoming event -`Super Size Cinema'.

Ortem's Rs 1.3-crore dhamaka to fan sales
In order to create consumer pull and push the sale of its brand of Ortem fans, Metro Appliances Ltd is stepping out of its conservative marketing to launch special initiatives: a Rs 1.3 crore all-India consumer promotion and customised product offerings targeted at special groups.

Expopoint.com opts for online marketing
The virtual venue for trade fairs, Expopoint.com, has drawn up an extensive blueprint for strengthening its marketing efforts and expansion work in 2000. The plan was laid out after Expopoint.com received its second round of funds (Rs 4.5 crore) from Venture Capital Infinity a few weeks ago.


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