In a tearing hurry - Jaldi.com to spend Rs 18 cr on promoting brand attributes
In a branding initiative aimed at creating a shift in consumer behaviour, Jaldi.com, the online shopping and finance portal promoted by KLG Systel and Satin Credit Care Network, has earmarked an advertising and promotion budget of around Rs 18 crore for the year 2000.

Baron moves again -- Aiwa offers 14-inch CTV for Re 1
In a move likely to create ripples in the consumer electronics market, Baron International is launching a special easy finance scheme to bring Aiwa products within easy reach of the consumer.

Philips -- Coping with the challenge of building leadership competencies
Is there a formula for developing leaders for businesses? Are there permutations of attributes that can help companies in separating the leaders from the followers? Finally, can managers be transformed into leaders by building on these specific attributes?


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