The other promoters of the company are pop star Mandar Agashe and Adinath Mangeshkar, nephew of singer Lata Mangeshkar. The site netcasts classic Hindi film music, Indian pop music, Indian classical, devotional music and ghazals. Agashe hopes to rope in sponsors and advertisers in the next six months for which the company is working out some schemes.

The company has two recording studios - one in Pune and the other in Mumbai. Original numbers from individuals or groups will be recorded in the company studios and subsequently appear on the website. For every hit, the singer will be paid royalty. The company alsoplans to introduce the concept of music jockeys on the net. The company would also set music CDs and cassettes from its site.