Disprin -- Brand to be extended to cough and flu tablets next
The Rs 697-crore prescription market for cough and cold is set to witness renewed activity with Reckitt Piramal, the marketing JV of Reckitt & Colman with Nicholas Piramal, gearing up to launch Disprin Cough and Flu tablets.

Using distribution for competitive advantage
Branding a company's `distributor/distribution process' is akin to branding a company's product/service, said Pinaki Pan, general manager, sales, Smithkline Beecham Consumer Healthcare (SBCH).

A&M -- HLL most-admired marketing company again
HLL has yet again emerged as the the number one marketer in the FMCG category while Titan Industries leads the pack in durables category, according to an annual survey published in A&M's issue dated November 30, 1999.


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