Corporate Results of over 2500 companies Tuesday, November 30, 1999
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Brandspeak 

 
New look for No 1 McDowell's Celebration Rum McDowell & Co Ltd has given a facelift to one of its brand - No 1 McDowell Celebration XXX Rum. The changes include a new logo, new label and new packaging. Visual symbols have been used to acentuate the brand name `Celebration' and give it a more contemporary look by UK-based design house, Paul Simone Associates.

The new label sports improved graphics in the form of colourful sparkle bursts, so closely associated with moments of celebration. The brand-the seventh largest selling rum in the world and the 16th fastest growing regional spirits brand globally-sells over 1.4 million cases annually.

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