The maturing of the Indian marketplace
Inaugurating the national marketing conference of the Symbiosis Institute of Business Management (SIBM) in the Capital, P Chidambaram, former Union Minister, said that for the sake of consumers a great movement is needed to reform public sector units.

`The next trend in customer-centric marketing is outsourcing customers'
In business-to-business marketing, (to practise relationship marketing) you need not only relationship managers but also business processors (supply chain management, processes of payment and computerisation) and infrastructure.

The importance of earning customer loyalty
Marketers will need to sensitise themselves to the current reality of the consumers' lives and their thinking, as emotions hold the key to any successful relationship.


  Brandspeak
  By the power of the corporate brand
  Relationship marketing -- The changing semantic of brandspeak