DuPont to campaign for Lycra's cause
As part of a brand-building exercise for its brand `Lycra', DuPont Lycra is going to launch a $30 million global print campaign.

Calvin Klein's Obsession with India begins
Calvin Klein Cosmetics Company, the wholly-owned subsidiary of Unilever, has announced the launch of its entire range of prestige fragrances in the Indian market.

Sumeet churns out premium Celebrity Range
In a move to reposition itself and expand its brand equity, the Rs 80-crore Sumeet Group is extending its brand to cover a range of premium household appliances.


  Jet re-crafts customer loyalty programme
  Internet sites question methods for traffic measurement
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