The range of suitings, the first Digjam collection for the millennium, has been positioned as `Tradition with a flourish of refinement.'

It includes merino wools, Super 100s and 120s blended with cashmere, mohair and other fibres and has been designed by Italian fabric designer Pier Guisseppe Ogliaro.

The sound of pirated music
The underlying theme of the new ad campaign launched by the Indian Music Industry (IMI) recently is `A Fight to the Finish'.

This theme was also common to the Worldwide Music Anti-Piracy Conference, convened by the International Federation of the Phonographic Industry, in Mumbai recently.

The campaign was launched as a series, as part of the overall communication strategy which includes outdoor campaigns all over Mumbai. The first advertisement `Break Down' speaks of the role of the raiding network established by IMI in India.

The ad `Help nab a criminal now' is the second in the series and focusses on the copyright act and the legal consequences of the piracy business. `Dead', the third in the series, speaks of the music industry itself. The final ad in the series speaks specifically of the Worldwide Music Anti-Piracy conference. In an attempt to reach the consumer directly, there will also be a poster campaign targeted at music retail outlets.

The objective of the campaign was to create general awareness about piracy. The IMI social awareness campaign on television is currently running on all the main channels like Zee, Star, Music Asia, etc. On television, the approach to the ad campaign has been two-pronged: direct and indirect.

The campaign is devised by Percept Profile, the PR division of Percept Advertising.