Chennai, Nov 24: Tata Consultancy Services (TCS) has set a target of becoming more product oriented in an effort to move up the value chain in the IT industry. By 2001, it aims to earn at least 30 per cent of its revenue from products.Last year it earned around 10 per cent of its total revenue of Rs 1,680 crore through products.
Addressing a media conference in Chennai, on the occasion of TCS' Sholinganallur centre getting SEI-CMM level 5 assessment, TCS executive vice-president S Mahalingam said that when products are developed, TCS would have the additional ability of having more assets and could reuse the knowledge thus imbibed for the future.
``Product development would enable us to be viewed better competitively while giving us an opportunity to provide services simultaneously leading to better realisation,'' he said.
The level 5 capability which amounted to optimising level of maturity in the Software Engineering institute's capability Maturity Model would ensure bringing out products and services with virtually zero defect, enhancing value to the customer.
This capability would be particularly useful in fixed price contracts as costs could be measured accurately. By the end of 2000, all 17 centres of TCS would achieve the same capability.
TCS will be getting more and more into activity based management particularly in service areas. Traditionally activity based costing was more in vogue among manufacturing industries.
Now the company aims to bring out a management product specifically for the banking industry, which would be released next month. The same would be extended to other service sectors such as healthcare and telecommunications. TCS would also be looking at developing cross-selling products which is an emerging trend.
Examples would be a product for hotels which would have airline and taxi reservations, and other features bundled into it, or banking, hire purchase and insurance clubbed together.
Globally the company would continue to focus on the financial services business, transportation and manufacturing.
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