Eureka Forbes -- New maid to order strategy for Euro Clean
The ever-smiling salesman from Eureka Forbes is no longer the brand ambassador for the Euro Clean range of vacuum cleaners.

Sony -- Song and dance to protect camcorder sales
The whiff of competition is stirring up the camcorder market in India. Sony India, the lone player in the organised market for camcorders since May 1995, is putting in place an aggressive strategy to protect its early-mover advantage in anticipation of new brands entering the market.

Bhel gets SMART
Bharat Heavy Electricals Ltd (BHEL) is setting its house in order through innovative project management techniques with an aim to complete projects in time.


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  Peter Drucker -- The original management guru