The company has plans to manufacture washing machines and refrigerators at the facility during the next few years. However, it has not yet made up its mind on which product should be accorded a higher priority.

Samsung had initially proposed to set up the white goods facility before the year 2000, but plans were deferred subsequently. Samsung India VP (sales) Ravinder Zutshi says the firm will pursue a digital technology-led strategy next year. The company is targeting a sales growth of over 50 per cent next year to Rs 1,500 crore. The company expects to close the current calendar year with a Rs 900 crore turnover, Zutshi said. He claimed that the firm had already earned Rs 700 croreby October 1999 with made a profit of Rs 28 crore. The firm has revised sales targets for the next year and now expects to sell 5.5 lakh colour TV sets, one lakh units of ACs and 50,000 microwave ovens.

Firm to sponsor Titanic screening
Samsung Electronics has tied up with Star Movies for a multiple-screening of James Cameroon's magnum opus Titanic at the turn of the millennium. Samsung India sources said the consumer electronics major has entered into a $1.5 million deal with Star TV network for a pan-Asian screening of the Hollywood megahit four times, starting December 31. According to sources, Star Movies would screen the epic at 9 pm on December 31, and then immediately after midnight.