Local brands have an edge in taking on global giants
Clear understanding of their market alone will go a long way in helping local brands take on global brands, said Ray Bremmer, chairman, Unilever, Israel.

Brands must live up to expectations
Chase your customers and not competitors, professes Venu Srinivasan, managing director, TVS Suzuki Ltd. Satisfying the needs of the clients is what goes into brand building and the high levels of delivery and quality is what ensures that customers come back to you, he says.

Building a `loyalty framework'
Each customer interaction --or ``touch point'' -- is a brand and a customer development opportunity, so you have to deliver at each one of them.


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