Foster's -- Australian for team-based management
If you thought it's laconic advertising was off-beat, you should see how they run the company. For, besides the staple lager beer, Foster's India Limited is brewing a potent management practice: team-based management. What makes Foster's practice heady is that it isn't just dabbling with teams, it's actually putting its philosophy where its mouth is: from the top management to the frontline, the whole Foster's operation is managed by teams.

Gentlemen prefer -- their own soap?
The staid male toilet soap market is finally witnessing some action. While JK Helene Curtis is planning to unleash "Musk Park Avenue" soap for men, market leader Hindustan Lever (HLL) has recently rolled out a soap for men under the "Denim" umbrella—a move designed to garner growth in value-terms in an otherwise stagnant toilet soaps market.

National Panasonic doubles ad-spend
National Panasonic India Ltd, the Indian subsidiary of Japan-based Matsushita Electric Industrial Co Ltd, is going into overdrive to strengthen its brand equity in the Indian market. Despite entering the Indian market in 1994, the company feels it has not been able to exploit the advantage of an early start and is putting in place a more aggressive strategy now.


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