Created by the French astrologer Christine Haas, the `astroflash fragrances' have a entire range of perfumes from various international perfumery houses, which are linked to zodiac signs.

According to Varsha Dalal, executive director, House of Baccarose: ``The zodiac signs have been divided into twelve categories keeping in mind the various set patterns and changes of human behaviour and their nature. We felt that the various facets of a human being can be brought out by the kind of fragrance that he or she wears.''

Under the campaign, each of the 12 sun-signs offers a choice of three to four perfumes offered by the House of Baccarose. So while an Aries might opt for a Ricci Club `a symbol of masculine elegance' or the Escada Sport's `the concept of feeling free', a Leo can go for a sense of serenity through Escada Pour Homme, while the Les Belles `the whole new accomplice for young girls, who'll dare anything and are afraid of nothing' will suit a Gemini, just as a Capricorn might prefer the Chevignon Classic for its `saavy blend of youth and nostalgia, the mystery of nature, the call of adventure'.

As part of its efforts towards increasing awareness on the philosophy of a fragrance, the House of Baccarose has begun marketing the holistic concept. ``In fact the creation of the fragrance, its packaging and its communication is dedicated to the philosophy of the brand,'' says Dalal.

A host of perfumes from the French perfumery houses including Nina Ricci, Jaques Bogart, Balenciaga, Chevignon, Burberry of London, Loris Azzaro, Claude Montana, Prince De Galles, Fendi, Krizia and Escada Beaute are being sold through the House of Baccarose.

``Birthday signs linked to personalities and perfumes are a catchy concept which perfume lovers are keen to try. Young customers are a potential target group for something like this,'' says a retailer.

The first to introduce the concept of `shop-in-shop' in India, The House of Baccarose currently has 27 exclusive counters in seven cities in India. All the operations of manufacturing, bottling and research are undertaken by the parent companies in Paris.