Unlike international business channels, Jain Business News would focus on Indian companies and keep the interests of small investor in view, said Jain.Officials said Jain TV would be first private channel to use Digital Satelite News Gathering System (DSNGS). This would enable the channel to directly uplink from the stock markets, officials said. The company has also tied up with various stock markets and news agencies for live feed and news, officials added.

Officials said the business news programmmes would be kicked off with a special programme on Mahurat trading in the on November 7. Other programmes will include two business news bulletins in a day, studio-based panel dicussions, investor awareness programmes, coverage of policy developments, business round-ups in the evening and weekly market round up.

The company has recently got the nod from the government to do its own uplinking. The company is investing to the tune of Rs 20 crore in setting up its own earth station for uplinking purpose at Greater Noida, near Delhi.Jain said the channel would remain a current affairs and news channel with special focus on business. He said there were no immediate plans of making a foray into other streams such as movies, entertainment or sports.

However, as part of long-term business strategy, the company has ambitious plans for the cyberspace.

The company already has licence for being ISP and plans to set up internet gateway.

Jain said the total project cost, including the company's internet foray, was in the range of Rs 43 crore. Of these, Rs 9 crore would come from the promoters, with the remaining being sourced from Unit Trust of India and Industrial Development Bank of India. Delivery of internet through cable television is one of the areas the company is seriously looking into, officials said. Jain said convegence of internet with television would happen in the future and the company would be ready for the eventuality.