Each company used games of skill cunningly disguised for market research. According to the spokesperson of IIM Lucknow, the games involved physical skills such as accuracy with darts, shooting, and the hoopla. Then were also games which tested the mental faculties such as memory, analytical skills and general awareness. Many games had research questions hidden in them. The Hindustan Times for example, devised a game where people were asked a question about a particular attribute of the newspaper. The feedback lay in how the consumer answered the question: the participants had to aim and throw the ball at the basket which carried the name of the attribute. In the end, consumers were happy because they got points for every successful attempt. And the company was happy because it got hundreds of responses on its product in just a few hours.

To ensure that companies got the right inputs, people coming into each stall were selected carefully. For instance, people satisfying particular demographic characteristics were led only to a stall that was targeting them. Plus, every project stall had a theme with names like Baazigar, Baazi, Narak Se Azaadi, Baadshah.

The theme at the Wockhardt stall was heroism and the characters undertaking the heroic deeds were Shaktimaan, Superman, Lalitaji and Rajni. The participants at the stall were asked to enact the roles of these characters and cure a cough. How each one would visit a cough-struck patient, cure him, and return as a hero, helped Wockhardt gain direct insight into consumer preferences. Unwittingly, the participants revealed through questions, quiz and games how they would cure a cough and what medicines they would use.The Wockhardt stall also included a mini-golf game. The participants had to aim the ball at the mouth of a demon-the cough demon, to be precise. The ball had the customers' most preferred medicine. When inside the mouth of the demon, the ball carrying the medicine would kill the demon.

Another interesting game was at the Kissan stall where people were asked to use fishing rods in a tank to choose the items that they would like in the Kissan tomato puree. Then the Philips stall had an electronic quiz board and respondents answered by clipping answer nodes. The correct answer would complete the circuit and the bulb would light. Another company had a version of snakes and ladder where the number of places you moved was on the basis of the points you got for an answer to a research-related question.