Why is National Geographic determined to Go Wild?
Marketing a niche channel is perhaps no less adventurous than hiking the rainforests of Costa Rica or trekking in Antarctica.

VIP repacks for a new look
In an effort to rejuvenate its brand image, the luggage major VIP Industries has recently revamped its marketing and communication strategies. The company has redesigned its corporate logo and has also opted for a new tagline, ``It's a different trip with VIP''.

Titan goes for gold with Nebula
Titan Industries Ltd is preparing to launch its all-gold Nebula range of watches this Diwali. The launch marks the company's foray into the niche jewellery watch segment.


  Marketplace Briefing