The project will enable the customers to know the detailed movement and delivery status of the consignments at any given time. Information related to the accurate status of the consignments while entering and getting despatched from the hubs of the corporation will be fed into the system and this in turn will be sent to the central web site in the US, said Vikas Goyal, partner, SER.

The customers by accessing the website address http:/www.serl.com and by keying in the lorry receipt number (LR No.) can keep a track on the consignments. The system will also provide information on the position of the goods lying undelivered at the destinations so as to push dealers associated with the clients to take deliveries immediately, he added.

The corporation has invested around Rs 1 crore for computerisation process which includes development of software, training of personnel, procurement of systems for the purpose.

Apart from this, in order to streamline the booking operations the corporation is installing SER-ShipIT software at the customers premises which will help the clients generate number of documents such as goods consignment note, freight bills at their office. This will involve minimal paper work, manpower, expenses and will facilitate movement of goods directly to the hub centres eliminating the local office work, damages caused due to multiple handling of goods and wastage of time.

The software will interface with the clients database and take the required information to generate the goods consignment (GC) note essential for the transport of goods, Vikas said.

SER, having a network of 500 branches spread across the country, is projecting a turnover of Rs 90 crore for the year 1999-2000. The present fleet strength of the corporation is 1000 trucks per day handling about 4500 tonnes.