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Welcome to e-charity 

Nivedita Mookerji  
If e-commerce is the thing to talk about these days, why must e-charity lag behind? Taking off on that concept, WebCharity.com has come up with the idea of raising money through the Net, for non-profit organisations. As far as donation is concerned, anyone can give it. But the beneficiaries will be non-profit organisations. Register yourself at www.webcharity.com, get an access code and straight get on to the business of charity.

Here's how the website lists the steps of e-charity. Once you've reached the site, click `donate'. You will be asked how you would like to list this donation. Select the option which says ``I would like to list this item until someone purchases it for the price I'm asking''. Then you will be asked to create an access code and enter some basic demographic information. If you already have an access code, just enter it to proceed.

Then comes the second step. At this stage, you are required to say a little more about the donation. Thereafter, the donation is listed onWebCharity.com at the price you think buyers will pay for it. WebCharity.com, on its part, will then accept bids for the item and sell it to the highest bidder. The entry of non-profit organisations comes at this point. That is, the non-profit of your choice gets the bid amount.

If you're still wondering why WebCharity.com is wasting its sweat for nothing, here's the answer. WebCharity.com collects a 10 per cent of the buyers' premium to offset its costs. Once the money is collected from the buyer, the website will send the donor an e-mail with information about the winning buyer so that the donor can ship the item. The donor will be reimbursed for the shipping costs. Plus, there's that tax deduction bonus, too.

According to the spokesperson at WebCharity.com, this organisation is revolutionising the way non-profit organisations raise money and awareness. He adds, ``We are committed to having the most efficient fund-raising tools in the world. But we need to get the wordout.'' And to spread awareness about the novel way of raising money, it has devised a novel freebie, too.

The spokesperson says, ``Instead of spending our money on commercial advertising, WebCharity.com is going to donate $1 to your favourite cause for each person that you encourage to come to WebCharity.com.'' And there's no limit to the number of referrals you can do. Those non-profit organisations seeking to benefit from WebCharity.com must become members, and it's all free of cost. The only thing is that one must fulfil the conditions set by WebCharity.com. Over 600 non-profit organisations from across the world have already seen the benefits of being WebCharity members.

Donors may give virtually anything for auction or sale and the proceeds benefit your favourite cause. Books, cassettes, CDs, electronic items, clothes, chinaware, glassware, or anything else. As the spokesperson puts it, ``Your unwanted item will find a good home, and your favourite cause will reap thebenefits.''

Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.

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