Index '99 -- Playing games for serious market research
Last year, when an FMCG company wanted to know the ideal attributes that are desired by a consumer in a fruit bar--it did not commission market research, take a straw poll, or test-market options.

Inalsa breaks food-processor price barrier
Kitchen appliances manufacturer Inalsa Appliances has decided to shatter the price barrier in the food processor market as part of a strategy to wrest away consumers from mixer-grinders and emerge as a

Hutchison Max churns customers back to its fold
Taking up a summer project for Hutchinson Max Telecom (HMTL), a leading cellular service provider in the city of Mumbai was a challenge for V Ravi Kumar and Sapna Goel, students of National Institute of Industrial Engineering (NITIE), Mumbai.


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