Dirty linen? Surf Excel and Ariel Power Compact sling suds
The detergent market is once again lathering a war on the advertising front, with battle lines being drawn by traditional rivals -- Hindustan Lever (HLL) and Procter & Gamble (P&G)--for their respective brands Surf Excel and Ariel Power Compact.

Are you rethinking strategy for success in the next millennium?
In the new millennium, if you do not have a sound e-commerce strategy, you will just disappear from the global scenario. Remember, your customer is just a click away from you and your competitors.

Racold - Turning up the heat with retail shift
Merloni TermoSanitari (India) Ltd (MTS), which acquired the Racold brand--and has brought its international flagship brand `Ariston' into India too--is hoping to redefine the Rs 180-crore water heater market, which is dominated by the unorganised sector.


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