Bata targets female segment with Sundrops With the formal launch of the `Sundrops' range of footwear in Calcutta, Bata India Ltd is targeting female customers for volumes growth. Kelvinator goes aggressive with Rs 25-crore promo In keeping with the festive mood, Electrolux Kelvinator Ltd has gone into aggressive mode: it has just launched a mega Rs 25 crore nationwide promotion to push the Kelvinator brand. Hyundai cruises on $1.2-bn strategy to boost Accent's presence It's Hyundai Motor India Ltd's `$1.2 billion' strategy to position Accent in the mid-sized car segment.
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