``My cuts are simple, with clean, uncluttered lines reflecting immense diversity and flexibility. The stress is more on moods and occasions than on a complete season,'' says Saxena.

``When I came from Canada, I found people looking for Western clothes, but the clothes available were not in good taste, therefore, I decided to design Western clothes for Indians,'' she says.

Saxena says people are aware of Western designs and know what they want, but don't know where to get them. Her clientele is the upper middle class, and her designs are reasonably priced even though she uses only imported material.

The shirt tops in Saxena's range start from Rs 500 and go up to Rs 1,200, trousers range between Rs 700 andRs 1,100, formals cost Rs 1,800 and Rs 2,800, jackets (blazers) Rs 3,000 and suits for executives come in the range of Rs 5,000.

``My aim is to reach out to as many people as possible. Right now I have one store in Greater Kailash I, Delhi, and I intend expanding it to other cities too,'' she says.

NEL's fashion outlet for men and women is an extension of Saxena's creativity and her belief that clothes should be comfortable and convenient. Her thinking is simple: Use quality fabrics to create contemporary wear and guard the price line to reach out to a larger audience.

NEL's is perhaps the only outlet to store the Givenchy brand of accessories (belts, key chains, wallets, cigarette lighters and tie pins), shirts from Armani and Mandarin, accessories like neck ties, all in silk, and labels like Paco Rabanne, Byblos, Feraud and Balmain.