Coffee anyone? Board brews a mega generic campaign
The Coffee Board of India is planning to launch a massive integrated coffee promotion campaign in the country, in order to increase the consumption of coffee.

Gupte -- ``We expect to see a rise in Parachute's market share"
It's been about two weeks since Hindustan Lever (HLL) acquired Coco Care -- right from under Marico Industries' nose. While Marico is wearing a don't-care attitude on its sleeve studiously -- it is taking care to protect its turf.

MTNL to dial up awareness for ISDN services
Mahanagar Telephone Nigam Limited (MTNL), the state-owned telecom operator in Delhi and Mumbai, will launch a print campaign on October 11, 1999 to create awareness for its USP: Integrated Services Digital Network (ISDN) services.


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