Philips -- Where the matrix rules over product strategy
Philips India Limited's Domestic Appliances and Personal Care division (DAP) has embarked on a Value-Based Management (VBM) exercise with a view to increasing profitability and ensuring market dominance in the categories the company is present in, currently.

IDSA initiates image-building exercise
Concerned that the recent debate on the operations of direct selling companies has harmed the reputation of the industry, the Indian Direct Selling Association (IDSA) has initiated a number of image-enhancing initiatives -- including hectic lobbying with the government.

Jumpin from price to packaging to position brands
Godrej Foods, the manufacturer of packaged fruit drinks and edible oils, is planning to bring about major changes in its carton-packed fruit drinks portfolio to give each brand a specific positioning.


  New Campaigns
  Playpen expansion -- Little Tikes toys to find a place in Mahindra resorts
  Rock stars, blue amoebas replace Malden to sell hip new Amex credit card
  Fabmart -- Retailing music on the Web