Toyota seeking younger drivers, uses hip-hop, Web, low prices
Toyota Motor is rolling out the first results of its "Genesis" strategy for capturing younger buyers: a hip-hop advertising campaign, a Web site with lots of moving video, and three new cars, including one priced at $9,995.

Roy - The pay for a Web trainer can be $100 an hour
Here comes virtual training. Mumbai-based Univbrands, a coaching consultancy in brand-building communications, has recently merged with LocoNotion Idea Studios Inc., an `idea management consultancy', incorporated in Washington State, USA.

Herbal drug out of the medicine closet
With more and more home-grown remedies upgrading to national and global brands, it is now the turn of a small herbal medicine company in Kerala to make a play for the international stakes. The ayurvedic drug, Pankajakasthuri is a proven cure for asthma and has been in demand from all quarters of the country.


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