McDowell & Co Ltd has relaunched its premium range of Bosca Reisling, Red and Rose wines. Bosca Reisling Red and Rose wines will now be available in two distinct bottles of 750 ml and 375 ml in green colour. Although the company has not increased the price, the new packaging, with added aesthetic appeal, includes an attractive lable and enhanced product quality. In line with international packaging trends, the bottles are corked. The new corking process helps improve the shelf life of the wine. Bosca is manufactured at Baramati Grape Industries Ltd and sells over 15,000 cases per annum.

Reebok's fitness programme

Reebok India Company launched its internationally acclaimed fitness programme Slide Reebok in Delhi recently. Slide Reebok has been designed not only as an effective cardiovascular workout and efficient calorie burner but also as a physical therapy technique for knee and hip injury in hospitals.The programme can be used in a group setting andis particularly useful as a cross training tool for many sports like football, tennis and basketball, amongst others.

St Dalfour's conserving flavours

St.Dalfour of France has launched its premium quality fruit conserves in the Indian market. Launched in collaboration with the Pune-based Weikfield International Corporation, the product comes in eleven varieties, including apricot, orange, black cherry, peach, black raspberry, plum, blueberry, cassis, red raspberry and strawberry. The conserves are priced at Rs 130 for 284 gm packs available at select retail outlets in Mumbai.

Ericsson launches A1018 phone

Ericsson has added to its range of mobile phones with the launch of its first A class mobile phone, the A1018. The A1018, weighing 163 gm, is a dual band GSM 900 and 1800 phone, giving it extensive coverage area through Asia and Europe. It has new features like mixed call list and single key access to any phone number in the phone book. Priced around Rs 11,200, the product will be soldthrough select network operators and Ericsson sales and service distributors.