Promoters, associates and friends hold close to 77 per cent of the total paid-up equity of Rs 6.07 crore. The rest is held by the public. Alps Industries is the market leader in the organised sector with a 40 per cent market share in window covering products of venetian blinds, awnings and curtain rods which are manufactured in technical collaboration with Levolor of the US under the`Vista Levolor' brand. The company is now venturing into wooden laminated flooring in a big way, which will again be marketed under the `Vista' brand. Wooden laminated flooring is one of the latest concepts and quite new even in the developed markets of Europe. The product is water, fire, stain, termite and scratch resistant. Its stain and scratch resistant qualities are stronger than even marble and tile flooring. Also on the anvil is the launch of pashmina shawls under the `Le Pashmina' brand. The company has already received firm orders of $ 1 million for pashmina shawls, which will be manufactured by the company from yarn imported from Mongolia.

The launch of flooring tiles and pashmina shawls forms part of the overall growth plan initiated by the company. The company is expecting an additional business of around Rs 25 crore from these two new products this year.

The company is also focusing on the European market for its home furnishing products under the brand `Vista Home Fashions' to achieve a 25per cent growth in turnover in the current fiscal. The company manufactures bed sheet and curtains with 70 per cent of the turnover coming from exports to the US, where it has a well-known brand `Vista Levolor' for window covering. On the financial front, the company has been a steady performer over the last few years. Turnover for the year ended March 1999 stood at Rs 76.01 crore as against Rs 61.35 crore in 1997-98, while the profit after tax rose to Rs 4.48 crore from Rs 3.20 crore. This yields an EPS of Rs 8.

The company has a high export content of almost 68 per cent and export turnover in 1998-99 stood at Rs 52 crore. For the first quarter ended June 1999, turnover rose to Rs 21.72 crore from Rs 16.18 crore in first quarter of 1998-99, while net profit increased to Rs 1.40 crore from Rs 91 lakh. In the first-half,the company is expected to notch up a turnover of Rs 45 crore with a profit after tax of Rs 3.10 crore. Turnover in the current fiscal ending March 2000, is expected to be around Rs 100crore with a net profit of around Rs 9 crore.