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Friday, September 17, 1999

Marketplace Briefing 

 
Avon's Try-it challenge on anniversary

Avon Beauty Products India Ltd is celebrating its third anniversary with a `Try-it offer' for its technology-intensive products like Anew All-in-one Perfecting Complex, Hydro-firming Cream Night Treatment, PT White Fairness Face Cream and Age Block Daytime Defence Cream all through September. The offer is on the 6 ml travel packs of these four products at a special price of Rs 45 each.

Da Milano men's accessories packages

Da Milano, the Italian brand of leather accessories, has introduced a new range of coordinated office products `Firenze,' aimed at high profile executives. The package consists of a men's bag, a file folder, a planner, a note pad and a key chain, designed in complementary colours.

The line is available in three colours: burgundy, black and coniac. With an eye on the corporate gift market, the packs are being offered at a special festival season price of Rs 4,500.

Red Tape expands range

Red Tape has launched its newrugged casual range of men's shoes: `Asymmetric Toes' and `Moccasin.' Asymmetric Toes is the latest craze among youth in Europe and USA. The range is made of soft leather with breathable TPR soles and full leather interlining. Available in leading shoe stores, the range is priced at Rs 1,795 onwards.

DCM Remy launches Cointreau

DCM Remy has launched `Cointreau', one of the principal brands of Remy Cointreau, a major French liquor company, in Delhi. A liqueur brand, it is available in a bottle of 750 ml at Rs 760 in leading liquor stores and bars in Delhi. Cointreau's launch follows introduction of the company's first three international brands in Delhi - Passoa and Black Bottle in late 1997 and Tequila TMT early this year. A unique mix of bitter and sweet orange peels and alcohol, Cointreau is claimed to be one of the most versatile drinks in the world.

Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.


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